Virgin America has the coolest in-flight safety video that you just gotta watch

Back in 2007, I was one of the first passengers on Virgin America's inaugural LAX/SFO flight.  This new airline was hip and cool, and did for the airline industry what W Hotels did for the bland hotel industry.  I mean seriously . . . the airplane cabin had purple and blue lighting!  More than five years later, there's still not one airline that creates such a uniquely cool customer experience (especially in economy class).

Now Virgin America has further underscored its title as the coolest airline in the world with its newest in-flight safety video.  It's quite possibly the most entertaining video of it's kind, but one has to wonder if the actual safety messages get muted from all the belching high notes.  I suppose if it at least gets travelers' attention, it's already more effective than the boring in-flight safety videos that most people tune out.

Recently TheDesignAir website ranked Virgin America second in the world's best economy class airline cabin.  The airline's soothing blue and purple cabin mood lights weren't as impressive as Air New Zealand's "SkyCouch" seating configuration, which shot the Kiwi carrier to first place.

One thing's for sure though, Virgin America's new in-flight safety video is as much about safety as it is about generating some viral marketing buzz for the coolest airline brand in the world.